Which of the following statements would you say was false?
Hiking in the Teide National Park:
a) Exercises your heart and lungs
b) Tones up your leg muscles
c) Leaves your mind free to think
d) Is good publicity
e) Provides stunning, surreal scenery
“The answer is d)!” I hear you cry. Wrong. The answer is that all of the above are true. And whilst the story of how we met Chris and Kath Shaw in the National Park is, in itself an amusing story of illusion, its moral is clear: don’t underestimate the power of networking…wherever you are.
The “couple who passed me at speed” in the story turned out to be the proprietors of a successful, UK based PR Agency called Pink Elephant and, once they’d got over their confusion as to how we’d managed to materialise on the path ahead of them, we exchanged website addresses (the modern equivalent of telephone numbers) and promised to stay in touch.
When they made one of their rare holiday visits back to Tenerife we met up with them for dinner at Cha Paula’s in Puerto and chatted about our respective businesses.
Thanks to Pink Elephant, this week’s Wednesday edition of the Manchester Evening News carried a ¾ page spread on Real Tenerife Island Drives, Jack and myself and an article by Leslie Beeson of Tenerife Property Shop on the continuing good sense of investing in Tenerife property in the prevailing UK downturn.
Whilst we haven’t actually seen the page ourselves (there’s a copy winging its way to us from the UK as I speak), we have already been contacted by several friends and former colleagues in the UK all quoting pieces of it back to us and taking the mickey out of my “former pupil of Stockport Convent High School” reference (I can’t think why that should be so amusing) and Jack’s “raised in Rothesay, Isle of Bute” pedigree and generally enthusing about the article.
While we wait with baited breath to assess the economic impact of the piece, it’s certainly got people talking about us, which is rather splendid.