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Archive for February 19th, 2011

It was no surprise during yesterday’s weekly shopping trip to see the rows and rows of Carnaval costumes on sale. Every year Al Campo has a huge display of fancy dress costumes and essential carnival paraphernalia such as hats, wigs, theatrical make-up, plastic guns and swords and naturally, the obligatory false breasts.

Jack and I always think that we should really get something now while there’s still a decent choice but of course, we never do. We wait a couple more weeks until Carnaval is upon us and then we spend a desultory 20 minutes perusing the cheap and nasty hippie and naughty nun outfits which are the only ones left before reverting once more to old Halloween props and active imaginations. I digress.

But yesterday, Al Campo having extended its sales floor space by about a third before Christmas and now revelling in additional displays, we encountered a new Carnaval section – the essential party ingredients – laid out in the order in which they would be consumed.
Front of stage, naturally, was the alcohol.
Shelves stacked with six packs of countless brands of beer with the central block dedicated to the pride of Tenerife – Dorada – and including its snazzy carnival design cans in six, 12 and 24 packs. Flanking right came the spirits, Jack Daniels, Guajiro rum and Smirnoff taking the leading roles with a star studded cast of hundreds of other brands in supporting roles. Then came was the sea of Coca Cola, Pepsi, 7-Up and enough Red Bull to fill every heart attack ward on the island.


Next in the order of consumption came the obligatory munchies fodder – row upon row of crisps, Quavers, roasted peanuts, Pringles, snack foods, choccie biscuits and sweeties.

And filling the rear of the aisle was a huge display dedicated to the final lap in the Carnaval circle – breakfast. In true Spanish style the displays consisted predominantly of cakes of every description; lemon sponges, almond sponges, fruit cakes, madeleines, churros and doughnuts. In a vain attempt to balance the nutritional scales were pre-packed fruit trays containing an apple, a pear, an orange, a kiwi and a banana. Flanking the cakes were shelves stacked high with little cartons of fresh juices.

The only thing missing as far as I could see, was a display of paracetamol.

You’ve got to hand it to Al Campo – they know their market.

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