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Posts Tagged ‘La Caleta’

Tenerife is an island that attracts over 6 million visitors a year, many of whom believe they know it like the back of their hands and few of whom know it at all.”
Going Native in Tenerife

The Tenerife we knew long before we set foot here

Long before we ever set foot on Tenerife we knew exactly what it was like – that’s why we’d never set foot on it.
Persuaded by a good friend to give it a chance, we spent some time in Los Cristianos, Playa de San Juan, Playa Santiago and Los Gigantes, before finally heading to Puerto de la Cruz and finding a different island; one we’d held no preconceived ideas about and so saw with new eyes. We liked it so much we stayed.
We didn’t bother looking at the east coast at all; “Lancashire Hill in the sun” our friend had said, so we gave it as wide a berth as we’d always given Lancashire Hill.
And we didn’t bother looking at Playa de Las Américas; we didn’t need to, we knew what was there. Cheap shops selling tourist souvenir tat; all day British breakfast cafes, €1 a pint Brit bars showing Sky Sports coverage and the Soaps followed by Robbie Williams tribute acts. Our idea of Hell.

Puerto de la Cruz - a different Tenerife

When friends and family asked where we were living, we went to great pains to explain to them that we lived in the North of the island – as far away from Playa de Las Américas as it was possible to get. We spent countless Internet hours on the Tenerife forum of TripAdvisor correcting other peoples’ preconceived ideas about the north, explaining that, despite being Spain’s highest mountain, Mount Teide wasn’t actually high enough to block out the sun – a popular misconception – and that the town did not consist entirely of octogenarian Brits and their Zimmer frames but in fact had a large, young and lively resident population.

We began writing and photographing for a popular Tenerife lifestyle magazine which involved exploring in depth every town, village and hamlet across the island, uncovering hidden gems in the most unlikely places. We discovered that, apart from one small area of ugly high rise buildings, much of the east coast contained delightful hidden coves, secret hamlets and hill towns where life went on in much the same way as it had done for centuries. We found cave restaurants; emblematic bridges, forgotten roads and empty beaches.

Lancashire Hill never looked like this!

We wrote our first guide book, giving detailed driving routes to encourage other people to discover a Tenerife that was a million miles away from their misconceptions.
And when it came time to place our book in retailers across the island, we knew we’d have to put it in and around Playa de Las Américas if we were to reach our target audience, so we began to explore the streets and coast of the south from La Caleta to Los Cristianos.

The Playa de Las Américas we didn't know

At La Caleta we discovered a small fishing village with lovely seafood restaurants; in Playa Del Duque we stumbled upon golden sandy coves with azure waters lapping the shore, fine restaurants and designer shops; and in Playa de Las Américas we uncovered a vibrant, modern, chic resort with a palm tree lined promenade, wide avenues, stylish bars and restaurants and a pulsating nightlife.

From north to south and east to west, there are many different Tenerifes – how well do you think you know them?

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