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Posts Tagged ‘what’s on in Tenerife’

Scanning the posts on the Tenerife forum of TripAdvisor, I notice that lots of people are planning to come to Tenerife for Christmas and New Year and are keen to know what festivities they’re likely to find in or around their resort.

Of course, this being Tenerife, information from the local town hall on forthcoming events in its municipality is thin on the ground, and in English, positively conspicuous by its absence.

Your quick guide to whats on in Tenerife

Your quick guide to what's on in Tenerife

There are two things about the Tenerife method of marketing which are critical for you to know if you’re hoping to glean information about what’s on in Tenerife over the festive season.
Firstly, ‘planning’ is not a skill that Tinerfeños rate highly and even the most efficient of businesses on the island will rarely practice it. Secondly, ‘word of mouth’ is still the preferred form of business, social and personal communication.

These two factors combine to stage events where the agenda is produced in what is considered to be plenty of time i.e. the day before, and the only people who attend them are those who were there last year or who know someone who was there last year.

In an attempt to provide some kind of advance notice of what’s happening in Tenerife, we’ve just launched Tenerife Matters; short, sharp, timely information on events, fiestas, concerts, exhibitions and anything else that we feel may ‘matter’ to anyone planning to visit Tenerife in the near future.

Check it out.

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